Hey, I’m Lan, let me introduce you to the story behind UK Bike Tours.
Like every great ride, our journey began pretty simply, too. With a small group of cycling buddies riding bikes, exploring routes, and slowly turning our passion into something we could share with others.
These days, I’m usually the first person you’ll be in touch with. Whether you’re figuring out which tour suits you best, have a few questions, or just want to talk through your options, I’m here to help.
But of course, I’m not doing it alone.
Behind me is a whole team of cyclists, travel advisors, route designers, and logistics pros who make sure everything runs smoothly.
From Local Trails to Worldwide Adventures
We’re based in Slovenia, a small country with epic landscapes and a serious cycling obsession.
If you follow pro cycling, it’s probably already on your radar—it’s home to champions like Tadej Pogačar and Primož Roglič. So it’s no surprise that everyone here’s hooked on bikes. And it’s where we fell in love with cycling too.
What began as a small travel agency with a handful of local tours soon turned into something much bigger.
As more cyclists joined our tours, our team grew too—bringing in local experts, route designers, and a support team to help us craft amazing cycling experiences.
Soon, riders were asking for more—so we went further. First into neighboring countries, Italy and Croatia, then to some of our favorite cycling regions across Europe. Norway, UK, Greece, the Balkans... one ride led to another, and our map kept expanding.
This led us to create something bigger and that's how Europe Cycling Holidays was born. This umbrella brand was designed to bring together our favorite cycling adventures from all corners of Europe.
Europe Cycling Tours at a Glance
Epic rides in 19 countries
Over 140 hand-crafted itineraries
Landscapes ranging from fjords and mountain passes to vineyards and the sea
Options for every level—from beginners to seasoned pros
Trusted by over 1200+ happy cyclists and their families
By bringing everything together under one name, we can focus entirely on what we do best: crafting flexible, well-supported, and unforgettable cycling adventures for people who love the ride as much as we do.
Of course, none of this would be possible without the incredible people behind the scenes.
Meet the team
Lan – Lead Travel Advisor
Lan is the guy you want in your support car — cool under pressure, obsessively organized, and somehow always three turns ahead. He’s our behind-the-scenes MVP, planning routes, solving puzzles, and keeping the whole operation smooth.
Lately, he's added a new title to his jersey: Dad. When he’s not mapping out your cycling adventure, he’s enjoying life’s newest ride, parenthood.
But don’t worry — he’s still leading the pack. Just with a little less sleep and a lot more coffee.
Janez – Travel Agent
Janez blends drama and gears like no one else. By day, he’s helping you sort out your pre-tour questions with grace and flair. By night, he’s in the front row at the theatre.
Once, he spontaneously joined the Redbull’s iconic Goni Poni race up Vršič Pass dressed as Hamlet. He says the whole ride was about “to be or not to be... in first gear.” Either way, it was a performance for the ages.
Matic – Travel Agent
Ask Matic where he'd teleport right now, and he'd say: cruising Tenerife’s switchbacks and a snack stop in sight. He’s got a thing for epic roads and sunny climbs, which makes him pretty great at planning yours.
Back at HQ, Matic is your go-to for fast replies, friendly fixes, and the kind of itinerary tweaks that turn a good trip into a great one. Need a scenic detour or a last-minute wine tasting? He’s already on it!
Rebeka – Travel Agent
If Rebeka had a euro for every time she said “Did you see that Roglič attack?!”, she’d have enough to sponsor her own cycling team. As Primož Roglič’s undisputed #1 fan, she brings that same passion and precision to every tour she builds.
Passionate, creative, and always ten steps ahead, she’s the mastermind behind routes that feel like video from Insta reels. She plans every trip like it’s a grand tour: smooth, scenic, and with a little drama (the good kind).
Under Europe Cycling Holidays, we operate a growing collection of cycling brands, each built around some of the world’s most iconic cycling regions:
While Europe Cycling Holidays is all about cycling, we’re also proud to be part of something bigger – the World Discovery travel network, a global family of travel brands that has been creating extraordinary journeys since 2011.
Great adventures start with a great team
Europe Cycling Holidays is one of several travel brands founded within World Discovery, all shaped by a shared commitment to high-quality travel. Over time, each brand evolved to focus on its own specialty—like cycling & hiking tours, cultural journeys, and luxury escapes.
While each brand focuses on its own expertise, all remain rooted in the same values of quality, flexibility, and care.
With everything under one roof, we share knowledge, align our standards, and constantly improve how we support you before, during, and after your trip.
Why this matters:
Trusted Quality
With over 10,000 travelers joining us each year across the brands and an average guest rating of 4.7 out of 5, we’re proud to be trusted by cyclists, hikers, and curious explorers from around the world.
Value through Innovation
Thanks to the shared tools and resources across all our brands, we’re able to offer more—without raising the price. Behind the scenes, smart travel tech helps us streamline planning, improve communication, and handle logistics efficiently. For you, that means seamless experiences, faster support, and thoughtful extras—without hidden costs.
Booking with Confidence
You’re in good hands with a team backed by decades of travel planning experience, operating under EU consumer protection laws, and offering secure, flexible payments through Wise, PayPal, Revolut, and Stripe.
Meet the Executive Team
Jani - CEO
A pragmatic leader, Jani oversees the entire operation at World Discovery. From vision to execution, he ensures that every part of the business runs with purpose, clarity, and long-term impact.
Tina - COO
Tina leads the operations side of World Discovery, coordinating teams across brands and managing the day-to-day flow of work. She oversees our travel advisors, ensures processes run smoothly, and keeps every detail aligned with our mission.
Tilen - CGO
With deep expertise in SEO and digital strategy, Tilen drives our global growth. He’s responsible for expanding our online reach, strengthening brand visibility, and ensuring more adventurers discover us every day.
Matevž - CPO
Matevž leads the product development of our cycling tours, turning exceptional trails into fully accessible experiences for our guests. His team researches routes, designs itineraries, and ensures each tour meets our standards for safety, logistics, and overall experience.
Lenart - CTO
As our Chief Technology Officer, Lenart leads the development of systems that power both our guest experiences and in-house operations. From intuitive booking platforms to behind-the-scenes tools that support our team, he ensures technology enhances every part of the journey—before, during, and after the hike.
Only the best adventures across the world, cherry-picked by our team with an in-depth knowledge of the regions.
SELF-GUIDED TRAVEL
Explore independently and with confidence while we keep everything running from behind the scenes.
VALUE YOUR TIME
With everything on your plate, let us handle the vacation planning, so your valuable time stays exactly where you need it.
TRUSTED BY MANY
We are a financially protected company operating since 2014, and with thousands of satisfied customers in the past, we still put you first.
Pedal through the UK’s most scenic routes, from the rugged Cornish coast to the historic Hadrian’s Wall, exploring charming villages and rich heritage.